January, 23rd 2027 - Chino, CA 
January, 23rd 2027 - Chino, CA 

Push past the Boundaries 
of What's possible!

Discover How This 1-Day Experience Will Shatter Your Limiting Beliefs And Rewire You So That You Can Conquer Life! 

Push past The Boundaries of What’s Possible!

Discover How This 1-Day Experience Will Shatter Your Limiting Beliefs And Rewire You So That You Can Conquer Life! 

From the desk of Bedros Keuilian:

The Misogi Challenge is a 12 hour experience for men and women who want be tested and want to breakthrough their limits!

One of my favorite sayings is…
The Misogi Challenge is a 12 hour experience for men and women who want be tested and want to breakthrough their limits!

One of my favorite sayings is…

"A mind that is stretched by a new experience can never go back to its old dimensions." 

- Oliver Wendell Holmes, Jr
And it's never been more true today, which is why I want to share it with you.

Because you're either getting paid for the decisions you made years ago.

Or you're paying for the decisions you made years ago.

And if it's the second one…

The only way to fix that is to stretch yourself beyond your current limitations.

And it's why you're here right now, looking for something to take you out of your comfort zone and take your potential to the next level… quickly.

So you can leave a bigger impact on your family, community, and purpose.

And in the next few moments, you'll discover how you can push yourself to the edge of your limits and beyond in less than a day.

You know you've got more in the tank.

So it's time to BE that great leader, CREATE that legacy, and MAKE that impact you were put on this earth to do.

Hi, my name is

Hi, my name is

Bedros Keuilian

Bedros Keuilian

I'm the creator of the Misogi Challenge and founder of several companies you may have heard of like: 
I'm the creator of the Misogi Challenge and founder of several companies you may have heard of like: 
  • The Modern Day Knight Project
  • Fit Body Boot Camp
  • Trulean Nutrition
Every day over 2 million people use a product, service, or coaching program I've created, which gives me an incredible amount of happiness and significance.

Stretch Yourself Beyond 
Your Current Limitations…

Stretch Yourself Beyond Your Current Limitations…

In Less Than A Day

The Misogi Challenge is designed to help you shatter limiting
beliefs and rewire B.S. negative self-talk that has you stuck in life.
The Misogi Challenge is designed to help you shatter limiting beliefs and rewire B.S. negative self-talk that has you stuck in life.
If the word Misogi sounds familiar, here's why:

It's an ancient Japanese purification ritual where you do something super physically challenging that you have a 50/50 chance of finishing.

This 50/50 chance will help you break through the plateaus that keep you stuck in life and business.

Another way to put it...

this ONE-DAY experience...

sets the gold standard of never peaking!

Sets the gold standard of never peaking!

But to take this time-tested ritual to the next level...

I combined its principles with the Modern Day Knight Project's core values.

So the Misogi Challenge will have our battle-tested and proven methods to skyrocket your personal growth, authentic leadership, and problem-solving skills.
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Meet Your Instructor

Steve Eckert

High-Performance Personal Discipline and Development Coach, Entrepreneur, and Architect of Resilience
Steve Eckert is a Father, husband, United States Marine veteran, and a high-performance coach dedicated to helping men and women shatter their limits. With over 25 years of experience coaching tens of thousands of people, Steve has spent his life moving from the Marine Corps to the front lines of personal development, Fitness, and Family.

He believes that true growth is not found in comfort, but in the crucible of challenge. Steve’s mission is simple: to help you "flip the switch" from chaos to order. He specializes in building discipline, mental toughness, and a "no-excuses" mindset that translates directly into business, physical fitness, and family life.

Why The Misogi?

For Steve, the "Misogi"—a Japanese practice of ritual purification—is not just an event; it is a way of life. It is the understanding that you cannot achieve greatness without significant levels of suffering, sacrifice, and hardship.

Steve and his family live this philosophy daily. They don't just talk about toughness; they manufacture adversity together. Whether through intense physical challenges or pushing past perceived limitations, Steve has found that suffering together creates an unbreakable bond. It is this shared experience of "breaking down to break through" that makes his family closer and more resilient in every season of life.

The Experience: Forge Your Character

The Misogi is your invitation to do the same. It is a yearly, immersive event for men and women ready to leave behind the comfort zone and embrace the "Hard $hit" that actually moves the needle.

This isn't about fitness for vanity—it’s about forging the character, discipline, and mental toughness required to attack the new year. By volunteering for suffering and stepping into the arena, you will discover who you truly are and what you are capable of achieving.

If you are ready to stop playing small, manufacture your own adversity, and build a resilience that carries you through every season of business and life, then join us at The Misogi.

Snez Veljanovska

Instructor
Snez Veljanovska is an Australian Entrepreneur living out the American dream. She left Australia after retiring from her professional soccer career in Australia where she was in the W-league for 7 years. Today she owns a business in Southern California and is committed to helping people worldwide achieve their true potential. She has been in Fitness and Health for 18 years. After experiencing 9 surgeries, limitations never stopped her. Overcoming self-limiting beliefs, leading with a strong presence and empowering intensity is where she can move people and bring them to their highest self.
There is no better leader on the planet today to drag you out of your comfort zone…

AND…

Take your potential to the next level in the shortest time possible.

So whatever you want the Misogi Challenge to do for you, we will personally make sure it happens with our limit-breaking obstacles, intervals, and training.
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Here’s What’s Going To Happen 
After You Go Through...

Here’s What’s Going To Happen After You Go Through

The Misogi Challenge

  • You will dissolve any resistance or procrastination towards achieving your goals (so you never have to go a day without making forward progress) without having to hire a mindset coach.
  • Pushing the boundaries of what you’re capable of every day will become second nature (like how flying is for eagles). This one day will help you break through plateaus and take your life to the next level.
  • ​You’re going to establish a new level of emotional discipline and grit (that you can tap into any time) so you can overcome any obstacle personal or professional — the world will never look at you the same again.

THE MISOGI CHALLENGE IS FOR MEN AND WOMEN WHO DEMAND MORE OF THEMSELVES! 

But what’s most important is who you’re going to become...
  • You will become unstoppable and a role model. And inspire the people around you to be the highest version of themselves. (This is how you leave a massive impact on the world.)
  • You’re going to develop an even stronger mindset and unwavering confidence. Anyone who comes across you will clearly see that you’re unstoppable and living a life full of purpose and passion!
  • ​You’ll never question yourself if you can “have it all”. It’ll just happen because you’ve proven to yourself that you have what it takes, and that the only thing holding you back is… nothing!
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Although The Misogi Challenge Is Physically Demanding… 

It'll Be 100x Times More Mentally Demanding!
Each obstacle, challenge, and training session will be mental warfare against the shell of your former self.

So after each interval, the shell that's holding you back from reaching a new level of growth will begin to crack… and then… s-h-a-t-t-e-r!

Which will make it easier for you to step into the person you know you can be.

Here are the details of the Misogi Challenge:

Location: Chino, CA 

Date: January 23rd, 2027 at 6:00 am pacific

Time Duration: 12 hours
It Will Only Take 1-Day To Break Through Plateaus And Reach New Levels In Your Life!
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When you join THE MISOGI CHALLENGE

You'll GET:

  • The Misogi Challenge Training Program 
  • Personalized Nutrition Coaching 
  • The Misogi Challenge Training Program 
  • Personalized Nutrition Coaching 

Watch what misogi challengers have to say

And if that’s not enough…

You Are 100% Protected By My Outrageous Double Guarantee

GUARANTEE #1:

THIS IS THE 100% MONEY-BACK GUARANTEE

This is the 100% money-back guarantee. No question asked. If, for whatever reason, you're not satisfied with your Misogi Challenge experience, tell me.

My team and I will personally give you your money back. I firmly believe that if you can't deliver the goods, you shouldn't get paid.

GUARANTEE #1

This is the 100% money back guarantee

This is the 100% money-back guarantee. No question asked. If, for whatever reason, you're not satisfied with your Misogi Challenge experience, tell me.

My team and I will personally give you your money back. I firmly believe that if you can't deliver the goods, you shouldn't get paid.

GUARANTEE #2

THIS NEXT GUARANTEE IS UNHEARD OF...

It's in addition to guarantee #1. Once your refund has been issued, I'll personally take a deep dive into your current business or personal situation (aka mentorship).

GUARANTEE #2:

THIS ONE IS UNHEARD OF...

This one is unheard of. It's in addition to guarantee #1. Once your refund has been issued, I'll personally take a deep dive into your current business or personal situation (aka mentorship). 

And then give you a plan of attack to overcome the obstacle stopping you from living the life you deserve.
My private coaching clients pay me $100,000 a year to do this for them. And then I've got a laundry list of people who pay me $25,000 for a half-day with me.

So you really have nothing to lose when you join the Misogi Challenge today (except for the excuses and blocks that have been holding you back).

And when you factor in the cost of this investment, it looks like you're the one walking away with a better deal that even the Sharks on Shark Tank would kill for.
It Will Only Take 1-Day To Set The Standard Of How You'll Live The Next 364 Days Of The Year!

Location: Black Site Ranch in Temecula, California - Date: January 7, 2023
And then give you a plan of attack to overcome the obstacle stopping you from living the life you deserve.

My private coaching clients pay me $100,000 a year to do this for them. And then I've got a laundry list of people who pay me $25,000 for a half-day with me.

So you really have nothing to lose when you join the Misogi Challenge today (except for the excuses and blocks that have been holding you back).

And when you factor in the cost of this investment, it looks like you're the one walking away with a better deal that even the Sharks on Shark Tank would kill for.
It Will Only Take 1-Day To Set The Standard Of How You'll Live The Next 364 Days Of The Year!

Location: Black Site Ranch in Temecula, California 
Date: January 7, 2023

I'M TAKING ON ALL THE RISK so that you have nothing to lose

I'M TAKING ON ALL THE RISK so that youHAVE NOTHING TO LOSE

How's that for fair?

Look…

I'm not gonna sit here and twist your arm to do the Misogi Challenge.

There are plenty of men and badass women who are lining up to do it. And we’re only gonna do this one time on January 7, 2023.

WE'VE LOST COUNT OF HOW 
MANY TIMES WE'VE BEEN ASKED TO 
DO SOMETHING LIKE THIS

WE'VE LOST COUNT OF HOW MANY TIMES WE'VE BEEN ASKED TO DO SOMETHING LIKE THIS

So here it is.

And the decision to join us to complete this challenge is up to you.
Click the button below and join us for the Misogi Challenge.
It Will Only Take 1-Day To Break Through Plateaus And Reach New Levels In Your Life!
Look, your entire life is a byproduct of the micro and macro decisions, you've made.

Easy decisions lead to a hard life.

Hard decisions lead to an easy life.

I've found that the more you run from, avoid and ignore the pain, the more f*@%3d up your life becomes.

You're one decision away from a completely different life.

never peak

the best is yet to come!

Let's make it your best year yet!

It Will Only Take 1-Day To Break Through Plateaus And Reach New Levels In Your Life!

It's time
to answer
the call!

Never peak

the best is yet to come!

Absolutely 0 payment necessary.

It Will Only Take 1-Day To Break Through Plateaus And Reach New Levels In Your Life!
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Frequently asked questions

Please Read

Below are some common answers to questions we have received, and the answers contain very important information.

  CAN WOMEN SIGN UP FOR THE MISOGI CHALLENGE?

Yes, the Misogi Challenge is open to men and women.

  What is the Misogi Challenge?

The Misogi Challenge is a 12-hour program that will physically and mentally challenge you to shatter your limiting beliefs and raise the bar of how you'll live your life. 

  Where will this challenge be located?

The Misogi Challenge will be located in Chino, CA

When you join, we'll send you all the details you need to attend.

  Who is the Misogi Challenge for?

Whether you're a serial entrepreneur... Boss Hawg CEO... someone just starting your business... a seasoned adrenaline junkie… weekend warrior… or a working mom...

This 12-hour program is for you because it'll help you stretch yourself beyond your current limitations.

So if you want to "test" yourself to see who you really are, the Misogi Challenge is for you.

  Can I bring my team or family to this?

Yes. If you have a group of 7 people or more, email [email protected]

  How much does the Misogi challenge cost?

$1,500 includes meals, supporting snacks, and Misogi T-shirt

  The price is too much. I can't afford that.

You're right that you can't.

The price is too much because you're thinking WAY TOO small!

That's a problem because you are meant to do BIG things.

And the Misogi Challenge will help you remove the B.S. in your head that's stopping you from playing in the "Big Leagues".

So let us help you stop playing in the “Minor Leagues”.

  What gear do I need to complete the Misogi Challenge?

Here’s the gear list you’ll need for the challenge:
- Backpack
- Extra pair of tennis shoes
- 2 pairs of socks
- Change of clothes
- Towel

We’ll provide you with the snacks, food and water.

  Do I need to train for this 12-hour PROGRAM?

We highly recommend you train because this will be a physically demanding 12-hour challenge.

You will be pulling trucks, rucking, and other “fun stuff”.

In short, you’ll be doing hard stuff that will physically drain you but ignite your soul with newfound passion, grit and purpose.

So instead of being the weakest link of the group, you'll be the one picking others up.

  Medical Conditions

Any and all medical concerns, conditions, prescriptions, and injuries must be disclosed.  

Please give event medics any prescription or other medication you are taking at the start of your event.

Any heart condition will make you ineligible.

 WHAT IF I CAN NO LONGER ATTEND?

All programs purchased from Empire Systems, Inc. are non-refundable. You will receive credit for other programs within the Empire Systems, Inc. brand IF given proper notice before the event. If you do not give a notice 2 weeks before your event date, you forfeit the opportunity to transfer.

  Is there an age limit for the Misogi Challenge?

You have to be 18 or older to attend. 

  How do I get started?

That's the easiest part!

To start pushing the boundaries of what's possible...

Click the button below before the limited amount of spots we have left are taken.

We have plenty of men and women who asked for something like this.

So here it is.

If you're ready to:
-Overcome any mental B.S. holding you back
-Push the boundaries of what you're capable
-Establish a new level of emotional discipline and grit
-Dissolve any resistance or procrastination toward achieving your goals
-And break through plateaus and level up in your life

Click the button below to join us at the Misogi Challenge.
It Will Only Take 1-Day To Break Through Plateaus And Reach New Levels In Your Life!

apply now

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